In a turning of the pages of old ways, ROLEX recently introduced its new international program, offering a two-year warranty towards genuine pre-owned Rolex watches. We have seen servicing in the past for pre-owned watches, from retailer Tourneau | Bucherer, but this time around, collectors can now feel much more secure when purchasing a used Rolex watch from an authorized dealer. Rolex states “the Rolex Certified Pre-Owned seal that comes with your watch symbolizes its status as a certified second-hand Rolex watch. This exclusive title attests to its authenticity on the date of purchase and proper functioning, and is accompanied by an international two-year guarantee.” This move by Rolex is a huge win for those who prefer to explore a second hand shop for luxury timepieces.
Much is still left uncertain on how the program will actually work, such as, can the Two-Year International Rolex Guarantee be extended if the watch is re-sold or if the program is restricted to specific regions / authorized dealers. However, we can anticipate a big increase in the demand for pre-owned models from individuals who were skeptical about spend lots of money on an out-dated piece.
Be on the look out for when The Rolex Certification program officially launches. Expect Rolex to provide a more comprehensive program introduction in the near future. Head over to Rolex.com/ for the current details.
Photos: Rolex
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